What Makes Us Different
What Makes Us Different
Holistic Perspectice
Our founder combines 25 years of experience in pharmaceutical and healthcare market research with personal perspective — that of the patient. She understands the business and research landscape and what it’s like to live with a rare sleep disorder.
This unique combination gives ZzzInsights a truly holistic perspective, allowing us to connect with sleep disorder patients in a meaningful way, uncovering deep insights that allow our clients to make informed, patient-centric decisions.
Unique Community Engagement Model
Living with a rare disorder can feel isolating and frustrating — too often, the patient voice goes unseen or is misunderstood. That’s why a feedback loop with the ZzzInsights community is core to our model: as we gain insights, our community gains knowledge, too.
Here's how it works in practice:
Regular Pulse Surveys
We periodically check in with our panel on timely topics such as emerging treatments, industry news, new technologies and strategies for managing symptoms. When we uncover insights that could be valuable to our community, we share them!
CommunityScoop
Every survey supported by ZzzInsights includes at least one question (of a non-proprietary nature) that generates insights we can share back to our community. This exchange keeps our community engaged and empowered with information that may help to improve their quality of life.
At ZzzInsights, we are committed to keeping our patient experts actively engaged and in-the-know ensuring they gain valuable knowledge for themselves while helping our clients acquire actionable learning that drives smarter, patient-centric strategy.